Haverford Systems to Release 1.87 Pixel Pitch 3D LED at Infocomm 2017

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Haverford Systems’ division HSI Immersive will debut its brand new 1.87mm pixel pitch 3D LED technology at Infocomm 2017 in Orlando Florida. 3D LED technology (only offered by HSI Immersive) has made a big impression on many industries including exhibits, cinema, themed entertainment, experiential marketing, live events, and more. The public has never yet seen a 3D LED pixel pitch as low as 1.87mm!

 

The technology is used across numerous industries for visualization rooms, product development, giant screen 3D theater, attractions, trade show exhibits, experiential marketing, and more. Visitors to HSI Immersive’s booth (#3789 with HuddlecamHD and PTZ Optics) will be able to experience LIVE 3D Avatars holographically filling the space of the booth. These live avatars can interact in live time with booth visitors while explaining the technology

Visitors will also have the opportunity to experience 3D without the vertigo syndrome of 3D projectors. Discover how 3D LED can deliver content deep into large audiences. Immerse yourself in the newest in entertainment and event technology.

HSI Immersive strives to bring 3D and other immersive technologies to the market that are healthier and higher quality than ever before seen. Discover the advantages of 3D LED:

•No 3D Vertigo Syndrome

•Unbelievable Depth and Reach into Large Audiences

•Brightness/Contrast: 3D Effects can be seen in Full Brightness of any Environment (even outdoors conditionally)

•No misconvergence or defocusing. Set and Forget!

•No projection distance, projection room. It only requires a few feet of depth including structure.

Don’t miss this opportunity to see the newest immersive technology, 1.87mm 3D LED at Infocomm! See you there.

Results Are In for the Cornell Theme Park Design Competition!

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Results Are In for the Cornell Theme Park Design Competition!

Sponsored by HSI Immersive and WhiteWater West

HSI Immersive is excited to announce the winners of the 3rd annual Cornell Theme Park Design Competition! Beginning on March 5th 2017 student teams of 2 to 4 were challenged to integrate new 3D LED technologies into an attraction package for a national theme park brand. Teams took their visions from “blue-sky” concept to budgeted and rendered pitch, requiring a breadth of skills to create a successful package.

This year was comprised of 33 teams which recruited industry related mentors to guide them through the design process (see mentor list below). The competition was judged by the following industry professionals:

 

Steve Alcorn, CEO and Founder at Alcorn McBride

Louis Alfieri, Chief Creative Officer and Founder at Raven Sun Creative

Nathan Jones, Global Head of Attractions Business Development at WhiteWater West

Stefan Lawrence, Creative Director at Rethink Leisure & Entertainment

 

After thorough judging the results are as follows:

Coming in 1st place with a total of 18.75 points out of a possible 25 for their design “The Wraith of the Creek” is Team 2 from University of Texas at Austin. The team was mentored by Carolina Rocha of Walt Disney Imagineering. The team will receive a $600 prize plus a $100 bonus for recruiting a mentor!

Theme Park Design

“Space Xploration: Lunar Ruins” by Team 1 from Penn State”

In a tie for 2nd place with 18.75 points out of a possible 25 are Team 1 from Penn State for their design “Space Xploration: Lunar Ruins” mentored by George Walker of Dynamic Attractions. As well as Team 28 from the Rochester Institute of Technology for their design “Rocket Rescue” mentored by John Riggleman of Universal Parks and Resorts. Each team will receive runner-up prizes of $200.

Every design included the use of HSI Immersive’s brand new 3D LED technology which has incredible advantages over traditional 3D projection technology. Some of these advantages include no 3D vertigo syndrome, incredible depth and reach into large audiences, unmatched brightness and contrast, and much more.

A big thank you to our mentors from: Adirondack Studios, BRC Imagination Arts, Cavendish Kinetics, Cavu Designwerks, Dynamic Attractions, Great Coasters International, International Theme Park Services, Irvine Ondrey Engineering, LA ProPoint, Luce Group, Premier Rides, Sally Corporation, The Nassal Company, The Producers Group, Thinkwell Group, TRU Simulation + Training, Ubisoft, Universal Creative, upLIGHT, Walt Disney Imagineering, and Warner Brothers.

Press Release: NEW 3D CINEMA DISPLAY TECH TO CHANGE THE FUTURE OF THEATRES

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“This new 3D LED technology solves the 3D vertigo syndrome and offers a superior quality than any 3D systems seen before. It is predicted to be the future of 3D Cinema.”

Technology company HSI Immersive has unveiled its newest immersive technology: 3D LED. This brand new display technology is the world’s first 3D LED theater display. This new cinema screen offers unprecedented picture quality and HSI Immersive claims, ‘because of its superior quality to any existing 3D technologies, this display gives 3D content the brightness, contrast, depth and reach that it deserves. It is unlike anything ever seen before.’

HSI will be debuting the screen in a series of demonstrations across the country. Their extensive schedule covers trade shows not only in the cinema industry. HSI sees the display being valuable for theme parks, museums, trade show exhibits, experiential marketing and other industries as well. This traveling roadshow includes 6mm, 2.5mm, and 1.87mm pixel pitch 3D LED displays.

The 3D LED display accommodates modern theater dimensions, but can also be smaller or larger depending on the usage. In addition to the incredible picture quality, the screen also exceeds the highly esteemed DCI Specifications used to ensure a uniform and high level of technical performance, reliability, and quality in digital cinema.

Far outperforming traditional projection-based systems, new 3D LED also boasts no 3D Vertigo Syndrome (nausea and headaches associated with projection 3D systems). The screen is specifically designed to be a healthy display and is much better for the brain health of children than other systems.

3D LED delivers 3D content with incredible brightness (nearly 10x greater than projection systems) with improved uniformity and free of optical distortion and interference. The high contrast and low tone greyscale settings enable the screen to deliver the highest in color purity, deepest of blacks, and whitest of whites. ‘The technology is just absolutely stunning, it is truly something you need to see to believe’.

3D LED is currently undergoing the DCI certification process.

Press Release: Introducing Never Before Seen 2.5mm Pitch 3D LED

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“Developed for a notable European automotive company for 3D collaborative design the 2.5mm pixel pitch is unlike any 3D display ever before created. You have to see it to believe it!”

Haverford Systems’ division HSI Immersive will debut its brand new 2.5mm pixel pitch 3D LED technology at AAM MuseumExpo. Experience the newest immersive museum technology for Giant Screen 3D Theater, 3D Immersive Exhibits, 3D Scanned Collections and More!

Downingtown, PA: Haverford Systems’ division HSI Immersive will debut its brand new 2.5mm pixel pitch 3D LED technology at AAM MuseumExpo May 7th-10th in St. Louis. 3D LED technology (only offered by HSI Immersive) has made a big impression on many industries including exhibits, themed entertainment, experiential marketing, live events, and more. The public has never yet seen a 3D LED pixel pitch as low as 2.5mm!

The 2.5mm 3D LED was developed for a notable European automotive company for 3D collaborative design. But the technology is not just for design! It can be used in many ways including visualization rooms, giant screen 3D theater, museums, attractions, trade show exhibits, experiential marketing, and more. Visitors to HSI Immersive’s booth (#805) will experience 3D technology without the vertigo syndrome of 3D projectors. Discover how 3D LED can deliver content deep into large audiences. Immerse yourself in the newest in Entertainment and event technology.

HSI Immersive strives to bring 3D and other immersive technologies to the market that are healthier and higher quality than ever before seen. Discover the advantages of 3D LED:

  • No 3D Vertigo Syndrome
  • Unbelievable Depth and Reach into Large Audiences
  • Brightness/Contrast: 3D Effects can be seen in Full Brightness of any Environment (even outdoors conditionally)
  • No misconvergence or defocusing. Set and Forget!
  • No projection distance, projection room. It only requires a few feet of depth including structure.

Don’t miss this opportunity to see the newest immersive technology, 2.5mm 3D LED at AAM! See you there.

About Haverford Systems: Established in 1987, Haverford Systems is now a diversified audio-visual technology company. We own and operate HSI Technology Integrations, our custom design-build audio visual systems for a wide variety of environments. HavaVision3D was born out of the combination of Haverford Systems as well as CCDL and Professor Chao Li’s 25 years of research and hands-on experience with 3D LED displays.

Bob Iger says no to VR in Disney Parks Here’s What will Take its Place

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Bob Iger Disney CEO

On March 23rd the LA Times posted an article titled, “Bob Iger says no to virtual reality headsets at Disney parks, aims for augmented reality instead” that you can read here. Not only did Iger say no to the headsets but actually, “ordered his team not to even think about it” when it comes to VR. VR is no new technology, but it has recently started taking over entertainment venues from arcades and marketing to theme park attractions. While many of Disney’s competitors have been using the headsets, it still feels like a big blow to VR for Disney to completely say no to it.

From Seaworld’s “Kraken” to Six Flags new VR coaster virtual reality has seen a huge uprising in usage. Even Disney’s closest rival Universal has used it in their Halloween Horror nights attractions. But it feels like often these parks are usingVR Coaster Six Flags VR as a cheap way to liven up an old coaster, or an inexpensive way to offer the increasingly desired “immersive experience”. Disney continues to dominate theme park attendance and they do not do that by cheaping out. But besides cheapness, why does Bob Iger hate VR so much?

It seems clear that the main reason for Iger’s reaction is that VR takes you away from the park. VR is a solo experience and an experience you could have from your very own couch, no theme park required. Disney has spent what feels like a lifetime creating a park that is a magical experience from the moment you walk in. Taking people away from that into a different reality (a non-reality) would be against everything the park stands for. But that’s not the only issue with VR.

1.VR has throughput issues, only a few people can use the headsets at a time. Creating longer lines and unhappy customers.This is a problem for all parks, but especially for Disney who is trying to eliminate lines completely in its parks.

  1. Hygiene: the goggles have to be manually cleaned after each use, also adding time to the process and employees to manage and support.
  2. Skipping content, VR often has technical issues like this coaster at Six Flags.
  3. Nausea: unless the content is perfectly made and perfectly synced to the ride users often experience nausea, headaches,  and general feelings of discomfort that can be long-lasting.

There are a lot of unfortunate drawbacks to VR technology when used in theme parks, and maybe it’s time to tell theme park owners that cheaper doesn’t always mean better. So what new technologies might we see in the future instead?

Augmented RealityIger seems to be a big fan of AR which makes sense considering he wants users to stay within the park and AR mixes both reality and non-reality. There has even been a suspected partnership with the mysterious company MagicLeap and people are speculating that Disney might have some incredible new discoveries to uncover. Another great option is mixing realities using brand new 3D LED technology. Using 3D LED users can have holographic-like 3D effects in fully lit environments or darkness and the holograms can interact with real life elements, actors, etc. The bottom line is that futuristic theme park technologies should combine both techy elements, like holograms, as well as the real world. Users should always be able to see the people the came to park with, otherwise, why leave the house?

In conclusion, it seems that Disney CEO Bob Iger is making a smart decision banning VR from his parks. VR has too many disadvantages and is not a good option for group experiences. AR and 3D LED technologies will begin to take over and be seen in theme parks throughout the world in the near future. VR is a great technology and has many uses, just not in the theme park world.

One-Stop Buying and Rental Guide For 3D LED

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3D LED Buyers Guide

Thinking about taking your LED technology to the next level? Maybe you were planning on a 2D LED screen but thought, “why not have both”? Maybe you need an immersive experience, or you are upgrading an existing attraction. Whatever your reason to consider 3D LED over 2D LED or 3D projection, we’ve got you covered with everything you need to know to get started.

First Things to Consider:

  • Are you planning on installing a display indoors or outdoors? While aLED Truck 3D LED display is bright enough to be used both indoors and outdoors, it cannot be permanently placed outdoors. Many either build a mobile system to move it in and out, build a structure to protect it outdoors, or consider something like a 3D LED truck. If you are placing the screen indoors you will be glad to know that the screen works in a fully lit room, darkness, or anywhere in between. Smaller screens can be set up and taken down in about 2 hours, this means the screen can be moved around to events, malls, concerts etc for on the road marketing or entertainment.
  • What Size Do you Need? As a general rule of thumb with LED screens, the farther away you need the screen to be seen from, the bigger screen you need. The smallest 3D LED display that we recommend is about 11’ x 19’. This size is perfect for trade shows, mobile marketing, showrooms, museums and other exhibits, and 3D collaborative design. If you are putting on a bigger event, like a concert, movie, or theme park attraction we recommend going larger.
  • Pixel Pitch? Pixel pitch is simply the distance between pixels on your LED Display. The smaller the pitch the closer the viewer is able to get to the screen without seeing pixelation. To choose the correct pitch you will need to consider how close the closest person in your audience will be.

Pixel Pitch Guide

  • Why not use VR? VR is everywhere these days and the technology is finally getting to a point where it is exciting! But it is not right for every immersive situation. Let’s break that down:

 

    • Exhibits: So many companies are using VR in their trade show booths it is now commonplace. Stand out with 3D LED. Have the ability to sell while the user interacts with content, not after they take goggles off. Offer a group experience in museums and other exhibits.
    • Concerts or Live Events: We go to these events to be together, and to have group experiences. With 3D glasses, you can laugh with one another, sing along with one another, and enjoy an experience together.
    • Theme Parks and Other Attractions: besides offering a group experience, 3D also allows for shorter lines and increased throughput.
    • Collaborative design: While Goggles have been used for design, it is hard to collaborate while in goggles. With 3D everyone can view and comment on the same 3D image.
    • Hygiene Issues: Goggles are hard to manage (especially if they are not cordless) and hard to clean. This creates a hygiene issue. 3D Glasses, however, can be washed in quickly and easily in a simple dishwasher-like machine.

VR and AR

 

  • Content: Content can be as simple or complex as you would like. 3D LED supports many types of content from SBS (Side by Side) which is the most common, to TaB (top and bottom), as well as Universal HD. Anything that can be played on a PC computer, can be played on our screen.
  • Costs: Like any great thing, 3D LED is not cheap. But surprisingly, the lifetime costs may actually save you time and money. Unlike other 3D systems, the glasses are very cheap. There is little to no maintenance, no refocusing, tuning, etc. This saves the cost of hiring employees just to maintain technology. If using for trade shows you can deploy fewer salespeople as the screen will do the sales and marketing for you.

Still have questions about your next 3D LED display purchase or rental? Comment below or contact us here for more information. We look forward to turning your next event, exhibit, attraction, or marketing idea into an unforgettable immersive experience with 3D LED.

 

Universal’s Halloween Horror Nights 2017 Predictions:

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It’s February, are you really about to read a blog post about Halloween? Call us crazy, but Universal Studios just announced the dates for Halloween Horror Nights (here) and we are already excited! In light of this announcement, we thought we would go over some of the best (and worst) horror attractions from past Halloween’s and maybe even make a couple predictions for this year’s Horror Nights! Are you one of many that love to be terrified? Good, then let’s get spooky.

Universal Halloween Horror Nights 2017 Predictions

Mazes: Of all of the mazes from last year’s Horror Fest, it seems many thought that “The Walking Dead” was the best and scariest experience. This might have to do with the fact that it is a permanent exhibit, thus they have more in-depth features and better technology invested into the maze. But reviews are mixed, and each person’s experience seems to be different depending on the actors they ran into. It sounds like all of the mazes were a great success and will definitely carry on for many years of Horror Nights!

VR Experiences: It wouldn’t be right not to mention VR experiences. While they are just about everywhere these days, they can be very convincing and terrifying if done well. Last year at Universal you could try “The Repository” for an extra $49.99. Reviews were that the ride was exhilarating, and very immersive but not extremely scary. VR technology is so new that it is not a surprise that the experience was not quite up to par. One can only imagine that this year’s VR experience (if there is one) will be much more advanced, but we are still skeptical especially after reviews about VR not working at Six Flags and many experiencing nausea and headaches. Plus, the hygiene of reusing the VR goggles is concerning, especially in horror experiences when folks are getting nice and sweaty…

3D: There was only one 3D house last year at Universal’s Horror Nights, “Lunatics Playground – You Won’t Stand a Chance”. Reviewed by Horror Buzz, “This house tells Act 1 of Chance’s storyline after the end of Carnival of Carnage…Funny, scary and deadly, she definitely has what it takes to anchor Halloween Horror Nights. This house bounces between scenes that are in Chance’s mind and reality of what’s happening in the asylum.” While many liked the idea of the 3D in the house, the technology was not used effectively enough. Perhaps with the use of new 3D LED technology, the designers would have been able to create a more convincing effect.

Rides: It seems that you can’t go wrong with the rides during Horror Nights and can be a good way to get a break from the craziness. “While most of the focus of the night is on horror, some of the rides are open. Waits are very low during this time, so it’s a great way to experience them if you don’t care as much about the houses. ” -Undercover Tourist.

Rides open last year:

  • TRANSFORMERS: The Ride 3D
  • Harry Potter and the Escape from Gringotts
  • Hollywood Rip Ride Rockit
  • Revenge of the Mummy
  • Men in Black Alien Attack
  • The Simpsons Ride

We look forward to new mazes and experiences for this year’s event. We are hoping for upgraded VR and 3D experiences, and more of them! What movies or shows do you think they will base the mazes off of this year? What are you most looking forward to? Let us know in the comments below!